YouTube video and channel promotion

The world's largest video hosting site, YouTube, attracts 9 billion monthly active users every month. More than 30 million people visit the website every day. Brands, bloggers, social activists and ordinary people are actively creating their own channels on YouTube: some do this to find a loyal audience, others - to make money or gain popularity. But regardless of the purpose, each channel requires high-quality design and serious attention to promotion.

What is YouTube video/channel promotion

Promotion on YouTube is a set of actions aimed at increasing the main factors in the ranking of a channel or video in a hosting, its rating. Their position is influenced by the number and duration of views, the ratio of likes and dislikes, the number of subscribers, comments, quality of content, inbound links, and others.

In order to get a large number of subscribers, we recommend that you contact Top4Smm and get 100k subscribers youtube pay to your channel

Pros and cons of promoting YouTube videos

Pros:

  • A multi-million dollar advertising platform;
  • Integration of YouTube videos with Google (hosting is their property) and displaying them when requested on the search network;
  • Interaction with the target audience;
  • Availability of free promotion methods;
  • The ability to track campaign results.

Minuses:

  • Time-consuming stage of launching and promoting the channel;
  • Constant generation of ideas to create quality content and satisfy subscribers' requests;
  • Experience required when launching video ads in Google Ads.

Video ranking factors

The creation of quality content requires a lot of money, time and psychological costs. But no less serious work awaits the authors when accompanying the YouTube channel.

A lot of factors affect the position of videos in the search feed.

SEO Optimization Keywords and phrases must be used to ensure high ranking in search engines. "Keys" are indicated in the title, description and tags for the video, in the description for the channel.

Re-linking Social Media Links Attaching social media links helps increase conversions. 

Inbound links Mentioning videos or links on any third-party resources helps to increase the position of the video.  

Number and duration of views Views are the main metrics that measure the success of a video. 

The number of subscribers to the channel, adding to favorites High indicators give a signal to the system that the video is interesting to users and it can be raised in the ranking of the search feed.

Ratio of likes and dislikes A large number of dislikes will lower the video's position in the search ranking.

Comments A large number of comments indicates high audience engagement, which has a positive effect on search results.

Adding hints to the video This function will allow not only to add information content to the video, but also to attract traffic. Hints pop up as a teaser at the time specified in the settings and, most importantly, they are clickable.

End screensavers The screensaver appears at the end of the video for 5-20 seconds and allows you to recommend other videos to users, urge them to subscribe to the channel or take other actions. 

Breakdown by playlists In response to search queries, YouTube can give users not only videos, but also playlists. Therefore, their selection should be given special attention. Plus, playlists make channel navigation easy. 

Channel Trailer Trailer welcomes new guests to your channel. It plays automatically when unsigned users visit it. Moreover, the trailer is played without ads (in the absence of someone else's content). 

Channel decoration Each channel should be treated like its own brand. Therefore, it must have its own logo and style. This will help attract guests and make the channel recognizable. 

Public video access When promoting a channel, we specify only "Open access" in the access parameters