Global Tourism Expansion
According to the latest OECD Tourism Trends and Policies 2026 report, Saudi Arabia, Morocco, and Egypt recorded the strongest tourism growth between 2019 and 2025. Saudi Arabia claimed first place with an impressive 67% increase, driven by its Vision 2030 national program—featuring visa simplifications, expanded air routes, and investments in cultural sites. Morocco ranked second with a 53% rise, while Egypt took third at 47% growth.
European nations also posted positive figures. Norway came in fourth with a 28% gain, followed by Serbia at 27% and Denmark at 22%. Portugal and Spain saw tourism flows increase by 20% and 16%, respectively. Japan, which entered the top ten, placed sixth with a 34% surge, partly due to a weaker yen. The report, released in 2026, captures the post-pandemic recovery and shifting traveler preferences worldwide.
Top 20 Fastest-Growing Tourism Destinations
Overall, the study provides a full ranking of 20 countries experiencing the quickest tourism growth. Notable among them are Brazil, Colombia, and Chile, all exceeding their 2019 benchmarks. Brazil recorded a 46% increase, Colombia 45%, and Chile 33%.
- Saudi Arabia: +67%
- Morocco: +53%
- Egypt: +47%
- Brazil: +46%
- Colombia: +45%
- Japan: +34%
- Chile: +33%
- Norway: +28%
- Serbia: +27%
- Denmark: +22%
- Turkey: +21%
- Portugal: +20%
- Luxembourg: +19%
- Slovenia: +16%
- Spain: +16%
- Iceland: +14%
- France: +12%
- Greece: +11%
- Netherlands: +11%
- Sweden: +11%
This OECD data underscores major shifts in the travel market, reflecting both the rebound from the pandemic and active government efforts to boost tourism infrastructure and attract international visitors. Such growth opens new economic opportunities and stimulates related sectors like hospitality and transportation.
The impressive growth of tourism in Saudi Arabia is part of a broader trend observed globally. For instance, Serbia has also emerged as a surprising contender among the fastest-growing tourist destinations, showcasing how diverse regions are adapting to changing travel patterns and enhancing their appeal to international visitors.