Apple unveils iPhone 17 Air: the thinnest smartphone in history with space-grade titanium

On September 9, 2025, Apple introduced a new product line featuring the iPhone 17, AirPods Pro 3, and Apple Watch Series 11. CEO Tim Cook described the event as the biggest leap in iPhone history.

AirPods Pro 3 with heart rate monitoring

The latest wireless earbuds from Apple received significant updates in health and translation. The AirPods Pro 3 can now measure the user's heart rate and offer improved spatial audio.

Key features include a new multi-driver acoustic architecture and real-time translation functionality. Sales are set to begin on September 19, 2025, at a price of $249.

Apple Watch Series 11: blood pressure monitoring and sleep tracking

The Apple Watch Series 11 has breakthrough health monitoring capabilities, including a built-in blood pressure monitor and sleep quality assessment feature. The price range covers various models, starting from $249.

iOS 26: design and functionality updates

On July 25, 2025, Apple released a public beta version of iOS 26 with a new Liquid Glass style and enhanced applications. The system will support iPhones from the SE 2nd generation and newer models, excluding iPhone XR, XS, and XS Max.

iPhone 17 and iPhone 17 Air: new features

The iPhone 17 and iPhone 17 Air have received significant upgrades, including new glass, fast charging, and improved cameras. Sales of the new models are scheduled for September 2025.

Strategic changes in production

Apple plans to change the iPhone presentation cycle and expand production in India, as well as release new smartphone models in 2025.

In September 2025, Apple showcased its new product line featuring updated iPhone, AirPods, and Apple Watch models. In addition to improvements in device specifications, the company also announced strategic changes in production, including a shift to a new presentation cycle and expansion of manufacturing in India.