Google acknowledged the decline of the open internet: what is really happening
Google acknowledged the decline of the open internet. For months, the company insisted that the internet is 'thriving', but in a recent court document, it indicated that its state is not as rosy. In a statement, Google emphasized that the advertising business is undergoing changes due to artificial intelligence and new advertising formats.
In response to criticism, Google spokesperson Jackie Berte explained that the statement about the decline of the open web was taken out of context and does not reflect the overall situation. She emphasized that the company is investing in new advertising formats, while not neglecting traditional media advertising on the open internet.
Summary
Google acknowledged that the open internet may be experiencing decline due to changes in the advertising industry. The company emphasizes that it is developing new formats, but does not overlook traditional media advertising on the open web.
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