McDonald's forced to remove Christmas ad created by AI due to user outrage
Journalist
Anna Tkach
12.12.2025 - 12:10
381 viewed
According to glavcom.ua: The Dutch branch of McDonald's attempted to use artificial intelligence to create a Christmas advertisement but faced a real PR disaster. The ad titled 'The Worst Time of the Year', which was completely generated by neural networks, was quickly removed following a powerful negative reaction from viewers.
In the video, Santa Claus is stuck in traffic, and a cyclist with presents slips on the snow, trying to sell the idea to viewers: wait out the holiday troubles at McDonald's.
This ad ruined my Christmas mood.
AI does not replace creativity, but it can expand possibilities. And in this case, that was the case; there were 10 people working on the project for one and a half months.
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