NBA Expands Partnership with Cosm: How Viewing of Games Will Change

The National Basketball Association (NBA) has announced an expansion of its collaboration with the innovative startup company Cosm, which specializes in the development of shared reality. This partnership aims to create a unique experience for sports fans, particularly basketball enthusiasts. Cosm plans to stream NBA games in its dome theaters, where fans will be able to enjoy the game on giant LED screens.

The partnership between the NBA and Cosm began well before the opening of the company's first location in Los Angeles. Both parties plan to continue the collaboration until 2030 and beyond. The main idea of Cosm is to allow fans to feel the atmosphere of an NBA game, regardless of their location. The expansion of the agreement will enable Cosm to broadcast games for at least five more years.

The deepening of cooperation between the NBA and Cosm will provide basketball fans with a completely new format for viewing games and enjoying sports events like never before.