Europe's record heat drives tourists north in search of cooler destinations

Northern destinations gain popularity

According to УНІАН — Туризм: A surge in interest for travel to northern regions, dubbed 'coolcation', has emerged as Europe grapples with a record-breaking heatwave in late June. According to travel agency Opodo, Gothenburg tops the list with a 33% increase in travel interest, followed by Stockholm at 22%. These shifts highlight a growing preference among Europeans for northern getaways, where they can escape the heat and enjoy scenic landscapes.

In August, Gothenburg's average temperature ranges from 13 to 21 degrees Celsius. Stockholm, built across 14 islands, offers its own appeal: the Stockholm archipelago boasts over 30,000 islands, making the region especially attractive for tourists looking to dodge summer heat.

This marks the rise of 'coolcation' – a trend of intentionally booking northern destinations to swap scorching days for picturesque views and hot sleepless nights for the fresh air of the fjords. TimeOut

Top travel destinations

Other top ten destinations in northern regions include:

• Zurich and Geneva in Switzerland
• Oslo in Norway
• Austrian cities Innsbruck and Salzburg

These areas are increasingly popular among travelers who prefer mild weather and natural beauty.

This shift in tourism trends reflects changing traveler preferences, as people seek to avoid extreme heat by choosing destinations with more comfortable climates. The growing interest in 'coolcation' suggests that climate change is influencing travel choices, and travel companies are adapting by promoting attractive routes to northern regions to meet new customer demands.

As travelers increasingly seek cooler climates, it’s worth exploring unique summer spots that may not be on everyone’s radar. For those looking to discover hidden gems, Lonely Planet highlights 13 lesser-known European locations that offer refreshing escapes from the heat. These destinations promise not only mild temperatures but also a chance to experience the charm of Europe away from the crowds.