Top-5 sports goods chains in Ukraine in 2026

The Ukrainian sports retail market in 2026 is led by five key chains that shape the main competition and determine consumption trends. The ranking includes both universal multi-brand operators and specialized stores for active recreation. This is reported by uba.top.

1. INTERTOP: leader in scale and assortment

INTERTOP retains the first place thanks to a wide portfolio of brands and a large number of stores. The company combines the sports and everyday segments, actively develops online sales, and offers products for various customer categories. Its main advantage is versatility and access to a large number of international brands.

2. MD FASHION: focus on brands and marketing

MD FASHION occupies the second position due to its multi-brand model and active marketing campaigns. The company works with hundreds of brands and regularly conducts promotions, which allows it to maintain competitive positions in the mid and premium segments.

3. INTERSPORT: international format and own lines

INTERSPORT is a global network that is also represented in Ukraine. It offers products from world brands as well as its own collections. Its main advantage is international experience and a standardized approach to assortment and service.

4. Gorgany: specialization in tourism and outdoor

Gorgany focuses on the niche segment of tourist equipment and active recreation. The chain offers professional gear and emphasizes expertise, which allows it to hold its position among mass retailers.

5. MEGASPORT: wide geography and stability

MEGASPORT is in the top 5 due to its extensive network of stores and long experience in the market. The company offers products from well-known sports brands and combines sports and everyday clothing.

Previously, we presented the top-5 most visited sites in Ukraine in 2026.