Over 500 Marketing Professionals to Gather in Kyiv for MRKTNG Marathon

Kyiv Hosts the MRKTNG Marathon

According to Главком: Scheduled for June 3, 2026, in Kyiv, the MRKTNG Marathon is organized by media outlet MMR and the business/media bureau Ekonomika+. With the slogan "Highlight What Matters," this event will bring together more than 500 marketing practitioners, communications experts, brand leaders, and creative professionals. The marathon features a full day of lectures, panel discussions, on-stage podcasts, and networking opportunities, allowing attendees to exchange insights and ideas. This gathering comes at a time when the marketing industry is rapidly evolving, making such collaborative events increasingly vital for staying ahead.

Planned Activities

Key activities include an awards ceremony for the winners of the X-RAY Marketing Projects Competition, which will recognize outstanding achievements in the field. During the marathon, participants can enjoy a concentrated series of talks by leading experts and join three panel discussions. These sessions will cover critical aspects of modern marketing.

Special focus will be placed on the challenges marketers face in 2026. Discussions will explore how to make marketing decisions in an oversaturated environment and what serves as a foundation for brands today. Other topics include shifts in consumer behavior, evolving trust dynamics, and the growing importance of experience in audience engagement.

Speakers at the marathon include representatives from well-known companies such as:

• Ksenia Sikorska from PUMB
• Dmytro Sudak from Teva
• Volodymyr Sobolev from Koval'ska
• Oleksandr Shevelov from Naftogaz
• Representatives from 1+1 Ukraine, DTEK, Eva, and others

Participating in this large-scale event offers marketing professionals a unique chance to be part of a crucial dialogue about the future of the industry and to exchange perspectives with peers.

The MRKTNG Marathon underscores the growing importance of knowledge and experience sharing among marketers as the field continues to adapt to new challenges and trends.

MMR

Events like this not only foster professional development but also encourage innovative approaches in marketing, which is essential in today's dynamic environment. Interaction among participants can spark fresh ideas and strategies, helping brands maintain a competitive edge in the market.