Ukrainian Posternek Sisters Direct UGG and JW ANDERSON Campaign Featuring Musician Blood Orange

Campaign Launch Highlights Everyday Moments

According to Radiotrek — Світ: Ukrainian photographers and sisters Zhenya and Tanya Posternek have unveiled a new advertising campaign for the collaborative collection between UGG and JW ANDERSON. This collection offers a fresh take on the classic UGG footwear, transforming the Classic Boot and Tasman models into loafer styles. Shot in an intimate home setting, the campaign emphasizes the beauty of daily rituals. British musician Dev Hynes, known professionally as Blood Orange, also stars in the project alongside the sisters.

Rising Global Recognition

Before this, the Posternek sisters created the teaser for Dior's 2027 cruise show. Originally from Kyiv, they relocated to New York several years ago and quickly established themselves within the international fashion scene. Their impressive client list includes major publications such as:

• The New York Times
• Vogue
• M Magazine

and renowned brands like:

• Helmut Lang
• Jacquemus
• Hermès
• Mansur Gavriel

This latest campaign further cements their growing influence in global fashion circles.

The successful collaboration with UGG and JW ANDERSON highlights the increasing international appreciation for Ukrainian creatives. The Posternek sisters’ work resonates far beyond their homeland, reflecting a broader trend of blending fashion with everyday life-a concept gaining momentum in contemporary lifestyle and design.