Ukrainian Yura Romaniuk became the face of the new Zara campaign: how it happened

The new collection balances between reality and an imagined world. Semi-transparent fabrics, lace, velvet, and black denim create an atmosphere of a mystical evening, where each image resembles a painting with its hidden meaning. The shoot was done by photographer Sylvester Mako, known for his passion for the Renaissance era. In this campaign, Mako built a contrast between romanticism and audacity, transparency and weight, calmness and tension.

The Ukrainian model Yura Romaniuk became the main character of the new Zara brand campaign. He appeared in a series of images reminiscent of modern gothic poetry. This was reported by 'Glavkom' citing photographer Sylvester Mako.

Yura Romaniuk was born in Kherson, where he engaged in various forms of art from childhood. After emigrating to the Netherlands, he made a breakthrough in the fashion world, debuting at the spring-summer 2023 collection show of the Miu Miu brand in Paris. Since then, he has collaborated with numerous well-known figures in the fashion world.

The Ukrainian model Yura Romaniuk became the face of the new Zara campaign, where he is encouraged to experiment with images, combining reality and fantasy. His biography and path to success serve as an example for young Ukrainians working on their dreams and achieving international recognition.