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Valery Leontiev Hikes Concert Fees for Russian Audiences to 17 Million Rubles

Valery Leontiev raises prices for concerts
Валерій Леонтьєв підвищив плату за концерти для російських шанувальників до рекордних 17 мільйонів рублів. Photo: Главком

Shifts in Valery Leontiev's Touring Strategy

According to Главком: Russian singer Valery Leontiev has raised the price for his concerts in Russia to 17 million rubles for a 50-minute performance, while his shows abroad cost 12 million rubles. This move is part of a broader revision of the artist's touring policy, according to information from sources. Leontiev, now 77 years old, no longer resides in Russia, having relocated to the United States, and often declines private corporate events due to long travel distances.

Laima Vaikule's Stance and Its Impact on Fellow Artists

Latvian singer Laima Vaikule has indirectly revealed Leontiev's position on Russia's full-scale war against Ukraine. She notably did not invite him to a festival in Jurmala dedicated to supporting Ukraine. Additionally, Vaikule appeared in an advertisement for the Ukrainian retail chain ATB, performing the Ukrainian folk song 'Shchedryk' by Mykola Leontovych alongside a Latvian choir. This ad sparked criticism from Ukrainians over Vaikule's involvement in the ATB campaign.

Unlike Vaikule, Leontiev has remained silent on the war in Ukraine, raising further questions about his stance in the public eye. Despite the increased concert fees in Russia, the artist continues to pursue his career abroad, where performance conditions remain stable.

The changes in Valery Leontiev's touring policy reflect both domestic and external challenges facing Russian artists. The price hike for concerts in Russia may indicate an effort to adapt to new economic conditions, as well as shifting demand for performances. At the same time, Laima Vaikule's active support for Ukraine highlights a growing divide among artists, which could impact their careers and reputations both within the country and internationally.

As Valery Leontiev navigates the complexities of his revised touring strategy, the music industry is witnessing notable shifts among artists regarding their performance fees and public personas. For instance, Olha Tsybulska recently disclosed her charges for wedding hosting, shedding light on the evolving dynamics of artist bookings amid changing economic conditions. This highlights how artists are adapting their strategies in response to both domestic and international pressures.

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