Kyivstar Announces Price Increases for Legacy Mobile Plans, Effective March 1

Kyivstar Adjusts Legacy Plan Pricing

According to ХВИЛЯ: Mobile operator Kyivstar will raise the monthly subscription fees for a selection of its legacy tariff plans starting March 1, with increases ranging from 50 to 90 hryvnias. As a form of compensation for the price hike, the company will enhance the international roaming allowances included in these plans. Subscribers will receive detailed information about the changes via SMS notifications.

These adjustments will affect archived plans that are no longer available for new subscriptions. The cost of the service package will rise by 50-90 hryvnias, and the data allowance for roaming under the Roam Like At Home service will be increased. The messaging campaign to inform customers of the new terms will begin this week.

Expert Commentary

The information regarding these changes was reported by the specialized community MZU - Mobile Communications of Ukraine. Telecom analyst Oleksandr Glushchenko noted:

"Many subscribers choose plans with minimal call minutes but maximum internet data, as they primarily communicate via messaging apps." - Oleksandr Glushchenko

Among the legacy tariffs impacted by the fee increase are:

• Kyivstar Comfort 2018
• LOVE UA Basic
• LOVE UA Freedom/Freedom 2022
• Unlimited Social Networks
• Without Borders lite
• YOUR Favorite

Kyivstar's move to increase fees for older plans is part of a broader industry trend where operators are adapting their offerings in response to rising operational costs and shifting consumer habits. This is a common practice globally as companies phase out older, less profitable plans. The enhanced roaming benefits may be a significant factor for subscribers who frequently travel abroad, though it raises questions about the value for those who do not use such services. Analyst observations indicate a growing consumer preference for data-centric plans, reflecting a fundamental shift in how people communicate.