TikTok Launches Standalone App for 2026 World Cup, Enabling Star Earnings

TikTok Pro Events Officially Announced

According to НВ — Техно: On June 3, 2026, at 7:45 PM, TikTok unveiled a new standalone application called TikTok Pro Events, designed specifically for the 2026 FIFA World Cup and other major cultural events. This app allows users to connect with fellow fans, watch videos, and earn virtual stars that become part of an interactive user experience. The launch marks TikTok's latest push into event-driven engagement, targeting the massive global audience expected for the World Cup.

User Features and Rewards

Users aged 18 and older can earn virtual stars by completing themed tasks, such as:

• searching for trending hashtags,
• visiting special Mundial hubs,
• sharing event-related content.

Accumulated stars can be exchanged for exclusive perks, including:

• official FIFA World Cup merchandise,
• TikTok Shop coupons,
• the option to make charitable donations to Feeding America.

Monetization of this new feature comes from sponsorships, partnerships, advertising, and marketing campaigns. Special 2026 Mundial hubs are already accessible within the main TikTok app through regular search, powered by TikTok's GamePlan toolkit. As of now, TikTok Pro Events is available for download on the App Store and Google Play in the United States, though it has not yet been released in the Ukrainian App Store.

TikTok continues to expand its capabilities, offering users fresh ways to engage during major cultural moments.

The launch of TikTok Pro Events marks a significant step forward for the platform as it seeks to strengthen its position in interactive entertainment during global events. - Source: TikTok

This app could become a key tool for attracting younger audiences who crave new forms of interaction and participation in cultural activities. Amid growing competition among social networks, such innovations will help TikTok stay relevant and appealing to its user base.