Ukraine to Showcase Solidarity Tourism at BALTTOUR 2026 in Riga

Ukraine's Participation in BALTTOUR 2026

According to Міністерство Туризму: Ukraine will be present at the international BALTTOUR 2026 tourism exhibition, scheduled for February 6–8, 2026, in Riga, Latvia. The nation's participation will center on a consolidated national stand under the slogan "Let’s Plan Ukraine," with a primary goal of introducing the philosophy of solidarity tourism. This concept promotes travel that fosters mutual support and understanding between visitors and host communities.

Organizers and Delegation Members

The Ukrainian stand is a collaborative effort organized by:

• The State Agency for Tourism Development of Ukraine (DART)
• The Embassy of Ukraine in Latvia
• The Ukrainian Chamber of Commerce and Industry
• Ukrainian Trade House

The official Ukrainian delegation will include representatives from:

• DART
• The Tourism and Promotion Department of the Kyiv City State Administration
• The Department of City Marketing and Tourism of the Vinnytsia City Council
• Lviv Tourism Office
• The Tourism and Resorts Department of the Zakarpattia Regional State Administration
• Association of Incoming Tour Operators of Ukraine
• The Ukrainian Chamber of Commerce and Industry

BALTTOUR 2026 offers Ukraine a significant platform to present its tourism offerings and draw attention to new initiatives within the sector. Participation underscores the growing global relevance of solidarity and cooperation in tourism. The event will serve as a venue for sharing expertise and forging new business connections.

Ukraine's involvement in this major international exhibition represents a crucial step in raising global awareness of the country's tourism potential. It is also a strategic move aimed at revitalizing inbound tourist flows, which is vital for the nation's economic growth, particularly in the post-pandemic landscape and amid other contemporary challenges.