Zoomers are changing the dating industry: why dating apps are losing users

Members of Generation Z are storming the dating scene, changing the rules of the game and placing a greater emphasis on real communication. This has had serious consequences for the most popular dating apps: their active usage has decreased, and the number of users willing to pay has also dropped. To diversify their service and attract young people, developers are implementing new technological solutions in their apps. Virtual assistants, games to enhance flirting, and other interesting options help consumers deepen their relationships and find common ground outside the online world.

It is also worth noting that interest in sex among members of Generation Z has turned out to be lower than among their predecessors. Even the availability of erotic content on the Internet does not encourage young people to engage in active sexual relationships, which is reflected in the decrease in masturbation among this population group.