Zoomers vs Offices: 84% Work with Series – What Experts Say

Generation Z and Working with Video in the Background

The young Generation Z, or Zoomers, actively opposes returning to office work as they have gotten used to watching series or movies during their workday from home. A survey by Tubi showed that about 84% of young workers use video as background noise while working.

A study conducted among 2502 adult video viewers revealed that 84% indicated they watch series or movies while working, 53% sometimes delay work tasks to finish an episode, and nearly half admitted to lying about their activities during the workday.

Although some companies worry about the productivity of Zoomers, HR specialists advise employers not to overstate this issue. Tubi analysts note that Zoomers are not losing the desire to work; they have simply incorporated this habit into their daily rhythm of life.

The Ukrainian Generation Z shows a tendency to work with video in the background, watching movies and series during the workday. This approach may spark some discussions in the productivity sphere, but for many Zoomers, it has become a norm and part of their work process.