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Jerry Heil Drops 'Dark Disco' Video Featuring 9 Looks and a Ballet Performance

Photo from Jerry Heil's Dark Disco music video
Jerry Heil презентує відео до пісні Dark Disco, в якому вона демонструє дев'ять вражаючих образів та балетний номер. Photo: РБК-Україна — Lite

Jerry Heil Unveils 'Dark Disco' Music Video

According to РБК-Україна — Lite: Ukrainian singer Jerry Heil has released her latest music video for 'Dark Disco,' a track that carries forward the aesthetic of her previous hit 'Turn Up the Volume (12 points).' The video was directed by Alan Badoev, who previously served as creative director and co-director for Jerry Heil's show at the Palace of Sports. The 'Dark Disco' clip showcases 8 distinct visual settings and 9 different outfits for the artist, with costumes provided by Ukrainian brands FROLOV and LuVi.

The 'Dark Disco' video opens with a sample from 'Turn Up the Volume (12 points),' which was released in August 2025 and has amassed over 63 million streams on digital platforms. Alan Badoev described the video's concept, noting that 'it's a story about how music is created literally from within-through movement, imagery, and internal states.'

“The heroine generates a beat through her body's movements, as words form in internal dialogues with oneself.”

Alan Badoev

Jerry Heil also shared her thoughts on the new video, stating: 'I've always wanted to create something more rhythmic, but I held back because I worried whether it suited me. With each new work, I allow myself more and more freedom in music.' She expressed hope that her story would inspire those who are still afraid to be themselves, and invited everyone to join the dance: 'Right now, I'm in an era where I finally feel like dancing.'

Aesthetic and Concept of the Video

The 'Dark Disco' video blends rave aesthetics, baroque, and gothic elements, with dance serving as the primary narrative language. Alan Badoev emphasized that 'we are witnessing the formation of a new Jerry Heil aesthetic-a synthesis of all her experience, music, and the visual codes surrounding her.' The video's climax features the FREEDOM ballet troupe, adding dynamism and emotional depth to the visual presentation.

The release of 'Dark Disco' underscores Jerry Heil's evolution as an artist eager to explore new musical and visual formats. Her collaboration with Alan Badoev, who brings extensive experience in creative projects, helps refine her unique style. Given the positive reception of her earlier work and fans' appetite for fresh experiments, this new project could mark a significant milestone in her career.

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