Facebook Introduces AI-Powered Text-Based Controls to Personalize Feed Recommendations

Facebook Debuts Enhanced Feed Customization with Text-Based Commands

According to НВ — Техно: Meta has rolled out a fresh feature on Facebook that empowers users to tailor their feed recommendations by submitting text requests that specify the topics they want to see more or less of. Accessible through the "Your algorithm" menu, this tool can be opened from individual posts in the feed and Reels videos, offering a more direct way to influence the content displayed.

Users can now actively add subjects to their interest list, flag unwanted themes, and describe the kind of content they prefer using everyday language. This advancement leverages large language models powered by artificial intelligence, which enables a more nuanced understanding of user preferences. Previously, Facebook’s algorithm relied primarily on user interactions with posts to determine interests, resulting in less precise recommendations.

Comparison with Instagram’s Earlier Feature and Ongoing Customization Potential

A similar feature was introduced on Instagram back in 2026, but it lacked the ability to fine-tune the visibility of posts from followed accounts or to reduce the volume of ads. Questions remain regarding how flexible Facebook’s new settings will be, especially about limiting AI-generated content in the feed. This update highlights Meta’s ongoing commitment to refining user experience across its platforms.

By integrating AI-driven content personalization, Meta aims to better align Facebook’s feed with individual user interests, potentially boosting engagement and satisfaction. This move also addresses longstanding criticisms of recommendation algorithms for delivering irrelevant content.

As digital platforms continue evolving, giving users more control over their content feeds is becoming essential to maintaining user trust and platform relevance.

As Meta enhances user control over content visibility, it's crucial to consider the broader implications of AI across its platforms. Recently, the company has also made strides in safety measures, removing over 33 million posts related to child exploitation through advanced AI technologies. This highlights Meta's dual focus on user experience and safety, reinforcing the importance of responsible AI deployment in both content personalization and community protection. For more insights on these developments, read about Meta's efforts to enhance safety measures.