Foldable iPhone Ultra to be unveiled in September 2026: what will the price be

The first foldable iPhone is expected to appear as early as September 2026. Analysts predict that the new model will be a premium version with a record price, and Apple may name it iPhone Ultra. This is reported by 9to5mac.

According to Fubon Research, the expected price of the foldable smartphone will be around $2399. This is higher than previous forecasts, which estimated the price at approximately $2000. Analysts cite supply chain analysis and Apple's traditionally high margins. The company believes that the technology has finally matured for the first foldable iPhone: the absence of a visible screen crease and the new design are expected to make the model competitive.

Foldable iPhone Ultra price: why it might go up

Fubon Research claims that the lack of cheaper components and a focus on premium quality contribute to the high cost. For comparison, in the USA, competing flagship models like the Samsung Galaxy Z Fold7 start at $1999, while the Pixel 10 Pro Fold starts at $1799. Even the current iPhone 17 Pro Max costs from $1199, so the foldable version could end up being twice as expensive.

Users are already actively discussing the rumors. One commenter writes: 

«I had a Galaxy Fold and I loved it. I was considering switching to Apple, but the price for such a form factor looks too high. I will probably pass».

iPhone Ultra 2026 specifications

According to preliminary data, Apple is focusing on a unique design and new display nodes without a visible crease. Development has been ongoing for several years, and the company is waiting for the moment when the market is ready for a mass transition to foldable smartphones. Experts suggest that the technology at this level is sufficient for Apple to choose the name iPhone Ultra instead of the expected iPhone Fold.

For comparison, the current prices in the USA look like this:

• iPhone 17 Pro Max — from $1199

• Samsung Galaxy Z Fold7 — $1999

• Google Pixel 10 Pro Fold — $1799.

Samsung has been refining its line of foldable devices for seven generations and states that the market is finally ready. A company representative noted: «We take feedback into account every year and have developed the product to a level that is unmatched by others». Apple seems to have chosen the moment when the technology allows for the creation of a truly competitive device.

Earlier, we wrote about 5 common mistakes users make when switching from Android to iPhone.