Over a Quarter Billion Hryvnias Distributed to Ukrainians for Books Under the eBook Initiative

The eBook Program and Its Impact on Young Readers

According to Главком: More than 279,000 recipients have collectively received over 256 million hryvnias through the eBook program, which is designed for citizens who have turned 18. This initiative aims to encourage reading among young adults and help them choose literature in Ukraine. To apply for the payment, participants need a smartphone with the Diia app, a passport, and a taxpayer identification number (RNOKPP).

In addition, the Ukrainian Book Institute has released its annual 2025 market study, revealing a decline in print runs and financial losses for half of all publishers. Although publishers have seen nominal revenue growth, it has been completely eroded by inflation, highlighting the industry's ongoing struggles.

Literary Trends and How to Claim Your Payment

Under the eBook program, specific literary trends have emerged, with psychological thrillers and Ukrainian classics dominating reader preferences. Among the top foreign authors are:

• H. D. Carlton
• Penelope Douglas
• Colleen Hoover
• Tess Gerritsen
• Brianna West

Popular Ukrainian authors include:

• Serhiy Zhadan
• Lina Kostenko
• Max Kidruk
• Illarion Pavliuk
• Andriy Kokotiukha

For those who have turned 18 and wish to receive book funds, the process is straightforward. First, log into the Diia app, then go to the Services section and select Government Assistance. Next, choose the eBook service, open a new or existing Diia Card to receive the funds, and wait for the payment to be processed.

This program is designed not only to promote reading but also to stimulate Ukraine's book market, which, according to research, is facing challenging times.

Given the difficulties in the book market, the eBook program could become a vital tool for engaging young people in reading and supporting publishers. The payments to citizens may boost demand for literature, helping publishers overcome financial hurdles. At the same time, trend analysis shows readers are gravitating toward psychological thrillers and Ukrainian classics, which could shape the future of the country's publishing industry.