Zoomers risk their health for a tan: why the new trend is dangerous

According to a report from the 'Glavcom' portal, young people from Generation Z have faced a trend of extreme tanning. This trend is confirmed by more than half a million posts with the hashtag 'solarium' on TikTok and Instagram.

Members of this generation visit tanning salons, monitor UV levels to have vibrant skin. In addition to regular tanning products, some of them use nasal sprays with melanotan II, which helps darken the skin.

Explanation of the trend

Representatives of Generation Z believe that a tan makes them look fresh and rested, which is extremely important for them. However, many young people understand the dangers of tanning, which is supported by the recommendations of the UK's National Health Service.

Tanning beds are classified as 'dangerous' by the World Health Organization, as their use increases the risk of skin cancer. For young representatives of Generation Z, this trend reflects insecurity and stress they face during this important time in their lives.

Generation Z users actively use tanning beds and other methods to achieve a vivid tan, but are aware of the potential consequences of such actions for their health. The trend of extreme tanning may reflect a desire among young people to look fresher and more attractive, but at the same time indicates a search for their place and insecurity during this period of their lives.