Apple unveiled the most affordable MacBook Neo for $599 (video)
Apple officially introduced a new laptop MacBook Neo at the budget level. The model became the most affordable MacBook in the company's lineup - its starting price is $599. The new product is already available for pre-order. This is reported by “ITC.ua.”
The appearance of an affordable MacBook looks contrasting against the backdrop of the recent price increases for the MacBook Air M5 and MacBook Pro with M5 Pro and M5 Max chips. Apple has effectively opened a new segment - a laptop for basic tasks in the budget price range.
MacBook Neo specifications: display, processor, and memory
The new laptop features a 13-inch Retina display with a resolution of 2408×1506 pixels and a brightness of up to 500 nits. The screen is built on an LCD panel.
At the same time, the MacBook Neo lacks some features found in more expensive models:
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no True Tone technology
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no support for expanded P3 color gamut.
The laptop runs on the A18 Pro processor, which is used in iPhone 16 Pro smartphones. The chip features:
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6-core CPU
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5-core GPU
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16-core Neural Engine.
The base version comes with a 256 GB storage and 8 GB of RAM. For an additional $100, a configuration with a 512 GB SSD and Touch ID fingerprint scanner is available.
MacBook Neo price: when sales start
Apple used an aluminum chassis without plastic elements. The laptop features a 1080p webcam, two USB-C ports, and a headphone jack.
Key features of the new model:
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support for Dolby Atmos in the speakers
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charging via USB-C (MagSafe is absent)
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case colors Silver, Indigo, Blush, and Citrus.
The MacBook Neo is already available for pre-order. The base version costs $599, while the model with a 512 GB storage costs $699. The first shipments will begin on March 11.
In terms of specifications, the new product appears to be an attempt by Apple to attract Windows users in the laptop segment priced between $500 and $1000.
Note that two days ago Apple unveiled the iPhone 17e with MagSafe support.
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