Grey Dominates and Imported Cars Surge in Ukraine's 2025 Auto Market

Key Trends in Ukraine's 2025 Car Market

According to Главком: The Ukrainian car market in 2025 shows a strong preference for practicality, with grey emerging as the dominant color choice. This shade now accounts for over 34% of all new passenger car sales, confirming its popularity among buyers. White holds second place with a 30% market share, while black ranks third at 16%. Green follows in fourth position at 7%, and blue occupies fifth place with 6% of the market. Less common colors include:

• beige (3%)
• red (2%)
• brown (1%)
• yellow (0.5%)
• purple (0.4%)

Record Share for Recently Imported Used Cars

Beyond color preferences, the market is seeing a record-breaking surge in the share of recently imported used cars, often called 'freshly driven' vehicles, on the secondary market. This segment has now reached 77%, a 24% increase compared to 2024, indicating heightened consumer interest in newer imported models. This trend reflects a market adapting to economic realities and consumer demand for more modern vehicles.

It is important to note that a Value-Added Tax (VAT) on electric vehicle imports is expected to be reinstated starting January 1, 2026, which may influence future market dynamics. Consequently, 2025 represents a significant phase in the evolution of Ukraine's auto industry, marked by a focus on practical and economical consumer choices.

The rise of grey's popularity and the high percentage of recently imported cars signal a shift in Ukrainian consumer preferences, where practicality and cost-effectiveness have become top priorities.

The reintroduction of VAT on electric cars in 2026 could lead to further market shifts, potentially stimulating demand for eco-friendly vehicles and affecting the competitiveness of new models. Thus, the automotive market continues to adapt to consumer needs, balancing both aesthetic tastes and economic factors.