Google to reach agreement with the European Union on artificial intelligence regulation

Google decides to sign the EU Code of Practice on Artificial Intelligence

According to glavcom.ua: On Wednesday, Google announced its decision to sign the European Union Code of Practice, which is designed to help companies comply with new regulations regarding artificial intelligence. Google's President of Global Affairs, Kent Walker, expressed hope that this code will facilitate access for European citizens and businesses to safe artificial intelligence tools.

The voluntary code was developed by 13 independent experts to provide legal clarity regarding compliance with the Artificial Intelligence Act. It is expected to cover aspects such as publishing brief descriptions of content for training AI models and complying with EU copyright legislation.

We do this in the hope that this code, as applied, will facilitate access for European citizens and businesses to safe, high-quality artificial intelligence tools when they become available.

In particular, deviations from EU copyright legislation, steps that slow down the approval process, or requirements that reveal trade secrets may hinder the development and implementation of a European model, which will harm Europe's competitiveness.

Microsoft may also sign the code, while Meta Platforms declined to do so due to legal uncertainties for model developers. The European Union is actively establishing restrictions on artificial intelligence, attempting to set a global standard in this field, where the USA and China currently lead.

Changes in internet traffic due to the use of artificial intelligence

Traffic to news websites through ChatGPT is increasing, but it is not enough to offset the decline in clicks from Google. Users are increasingly reading news directly in AI or in responses to search queries, without going to the websites. According to Similarweb, as of May 2024, 69% of search queries do not lead to a website visit, leading to a decrease in overall traffic to news resources. Previously, this figure was over 2.3 billion visits, and now it is less than 1.7 billion.

Google's signing of the EU Code of Practice on Artificial Intelligence is an important step in clarifying the rules of the game for companies operating in this field. This initiative aims to ensure access for European citizens and businesses to safe artificial intelligence tools and to support the region's competitiveness in the global digital technology market.