Black Friday in Ukraine: The Psychological Effect and Illusion of Discounts

Black Friday in Ukraine: The Psychological Effect and Illusion of Discounts

Black Friday in Ukraine is primarily marked by a psychological effect, as the change in the financial habits of Ukrainians has impacted the exchange rate and prices. The discounts offered by retailers and brands may prove to be illusory, as such discounts are often observed in other seasons, particularly in August and October. Research shows that December and the end of November are peak sales periods for stores, emphasizing the significance of this time for retail.

For advantageous purchases, it is important to compile a list of necessary items and monitor prices.

Yuriy Kopyshynskyi, CEO of the marketing agency Webpromo

Kopyshynskyi also emphasizes that consumers can easily fall into the illusion of a beneficial offer when they see a price tag with a 50% discount. He recommends checking price dynamics on aggregator websites to understand if the offer is truly advantageous.

Thus, Black Friday in Ukraine becomes not only a moment of active sales but also a reminder of the importance of conscious consumption, which helps avoid illusions regarding discounts.

Conscious Consumption During Black Friday

Black Friday continues to be an important event for retail in Ukraine, despite the existence of illusory discounts. Consumers should be careful and informed to avoid unnecessary expenses. In conditions of economic instability, it is crucial to approach purchases consciously, evaluating the real benefits of offers that may appear not only on this day but throughout the year.