Prada acquires Versace for $1.4 billion: the Italian brand returns under the control of the country

Prada has acquired Versace

The Italian fashion house Prada has successfully completed the acquisition of Versace from Capri Holdings. According to information from the Prada Group, the deal has received all necessary regulatory approvals.

The deal amounts to nearly $1.4 billion, bringing Versace back under Italian control after seven years of ownership by the American holding. Capri Holdings acquired Versace in 2018 for $2 billion, but due to a slowdown in the luxury goods market, it did not achieve the expected results.

The deal with Prada and the strengthening of Versace

In January 2025, Capri Holdings began negotiations to sell Versace, and in April, Prada reached an agreement. The completion of the deal strengthens the positions of the Italian luxury giant. Versace's revenue could account for about 13% of Prada, leading to a 17% increase in profit to 5.4 billion euros in 2024 for the Prada Group.

New Zara campaign with a Ukrainian model

Ukrainian model Yura Romaniuk has become the face of the new campaign for the Zara brand, showcasing images in a modern gothic style reminiscent of poetry.

The acquisition of Versace by Prada is an important event in the fashion world, reinforcing the positions of Italian brands in the market and potentially affecting the further development of the industry. At the same time, the involvement of the Ukrainian model in the Zara campaign indicates the gradual rise in popularity of Ukrainian talents on the global fashion scene.