Millennials and Zoomers: Why Their Vacations Have Become So Different

The modern way of vacationing is significantly different for various generations. For millennials, a vacation is an opportunity to rest and recharge, while for zoomers, it is a change of context, a search for new experiences, and content creation for social media. They seek tranquility, the sea, cocktails, and wish to feel that someone finally cares about them.

Millennials see vacations as a rehabilitation center from overloads, whereas zoomers perceive it as a chance for global renewal and experience. They value experience and atmosphere more than status or luxury.

• 65% of millennials consider an ideal vacation to be one based on the classic 'all-inclusive' system or a pre-planned trip where no decisions need to be made.
• 74% of zoomers plan several short vacations a year instead of one long one.

The difference in approaches is explained by economic and cultural conditions. Millennials value predictability, while zoomers emphasize constant changes and the renewal of their experience.

Travel reflects the social and cultural realities of different generations, where relaxation and restoration can be just as important as seeking new experiences and insights. This new approach to vacationing shows how the needs and values of modern society are changing.