Boom in Matcha Drink Demand Worldwide: Supplies Run Low

According to glavcom.ua: Recently, the demand for Japanese matcha tea has significantly increased worldwide, leading to a shortage of the product due to poor harvests, heat, and American tariffs. Experts recommend consuming lower quality matcha to curb rising prices and shortages. This information is reported by BBC.

Matcha Demand

The global fascination with matcha continues to grow thanks to social media, where influencers share recipes and tips regarding this type of tea. The tourism recovery in Japan after the pandemic is also contributing to the increased demand for this product.

The demand for matcha has surged. Tea importer Lauren Purvis reported that her clients are buying up all the matcha in stores within days. This has led to rising prices for tea due to reduced harvests caused by the heat and American tariffs.

How is Matcha Made?

Matcha tea is made from tencha leaves, which are dried and ground into powder. In Kyoto Prefecture, where a quarter of all matcha in Japan is grown, the heat has led to a reduction in harvests.

The shortage of farmers and rising prices have led to limits on the amount of matcha that can be purchased. Due to the deficit, prices for tea have risen by 30% this year, and these trends continue.

The demand for Japanese matcha tea has exploded thanks to the popularity of social media and the tourism boom in Japan. This has led to a product shortage, rising prices, and limitations on the amount of tea available in the market. Experts' recommendations to consume lower-grade matcha may help curb this trend and ensure greater product availability for consumers.