How CRM/ERP for Asterisk Helps Online Store Managers Sell More

In the face of digital competition, telephony remains a critical tool in the life of online stores. Calls allow for quick contact with the customer, resolving issues in real-time, tailoring offers to the specific needs of the buyer, and improving service. At the same time, telephony, as a means of communication, relies on promptness: the buyer is ready to purchase right now and needs precise answers to questions, whether regarding product availability, delivery times, or clarifying purchase conditions.

However, successful telephone service in online stores requires not only constant monitoring of calls but also ensuring a stable flow of current information about customers and sales. Here, Asterisk comes to the rescue—a free and flexible IP-telephony system, as well as  CRM/ERP for Asterisk, which allows setting up a full-fledged call center for quick and hassle-free telephone service.

Why Asterisk and CRM Integration is Critical for Online Stores

Many companies still use telephony separately from CRM systems, complicating the work of managers. Employees spend a lot of time searching for the necessary information, manual data entry, and analyzing requests. All this reduces productivity and slows down the sales process. Integrating Asterisk with CRM solves these problems by unifying all data in a single system. Managers gain access to call history, recordings of conversations, and customer contact details, which allows them to perform their work more quickly and effectively.

The combination of Asterisk and CRM offers significant advantages for the sales team:

• thanks to automatic call recording and the preservation of communication history with the client, managers can prepare for conversations more effectively;
• employees have access to recordings of past conversations, purchase details, and inquiries, allowing them to tailor communication to the specific needs of the client;
• automation of routine processes: creating customer cards and processing orders right during the conversation frees up time for working with new leads and speeds up the processing of requests.

One of the best solutions on the market for connecting telephony and creating a unified platform for customer interaction is KeyCRM. A modern functional CRM system that offers deep integration with Asterisk, providing online stores with a powerful tool for boosting sales. Among KeyCRM's features are instant display of customer information upon incoming calls, automatic task creation, order creation right during the conversation, and the option to listen to call recordings. Such functionality not only reduces the time spent on handling calls but also helps maintain a high level of customer service, which is critical for increasing loyalty and boosting sales.

Easy Integration is the Path to Fast and Successful Sales

To connect Asterisk to KeyCRM, only a few steps are required. First, you need to register or log in to KeyCRM and go to the integration section. Then, select Asterisk and enter the necessary connection data, including the IP address and your Asterisk server credentials. 

After that, the system will automatically synchronize information, allowing managers to manage calls and customer data directly from CRM. The entire process takes just a few minutes, after which all data on calls will be available in the KeyCRM interface for analysis and work.