Pinterest reveals autumn 2025 trends: what's in fashion and design

Key trends for autumn 2025

The leading visual platform Pinterest has published its report on autumn 2025 trends, showcasing key directions in fashion, beauty, interior design, culinary arts, and travel. The main driving force behind the trends is Generation Z, which is focused on conscious consumption, vintage style, and individuality. This is reported by 'Glavkom'.

«This autumn, Generation Z is moving towards second-hand shopping and eco-friendly shopping, making second-hand style not only smart but also stylish. As Generation Z now accounts for over 50% of Pinterest users, the number of search queries for «second-hand» among this cohort on the platform has risen by 550%, while the number of search queries for «vintage autumn aesthetic» has increased by 1074%», the report states.

According to the report, users are increasingly searching for ideas for reusing items, as evidenced by the sharp rise in queries for 'vintage autumn aesthetic' and 'second-hand finds'. In response, Pinterest is launching a new section for online shopping called Thrift Shop.

Fashion

Fashion. Vintage Prep is making a comeback – a classic preppy style with a modern twist. Neutral shades inspired by coffee are also gaining popularity, adding coziness to outfits.

This autumn, fashion is focused on layered looks and vintage accents that give new life to second-hand items. The classic preppy style is making a triumphant return, particularly with classic stripes, albeit in non-traditional mixes dictated by the innovativeness of Generation Z. Neutral 'coffee' shades will be especially relevant. Generation Z men will complement their looks with vintage watches, highlighting their attention to detail.

Beauty

Beauty. In makeup, Grunge Glam dominates – a refreshed, more comfortable version of grunge. Skin care is seeing a trend towards ingredients derived from marine plants.

This autumn, beauty trends combine boldness with elegance. Grunge-style makeup is returning in a modern, everyday interpretation: featuring soft blended eyeshadows, deep shades, and nostalgia for the 90s. Among hairstyles, 'pixie' cuts are also gaining popularity. This season, look out for cozy, nostalgic scents of apple, vanilla, and caramel, the report says.

Interior

Interior. This season, Pinterest users are transforming their spaces, focusing on comfort and creativity. The main trend is enhancing everyday life and turning every corner into an inspiring and unique space, regardless of size or budget.

Cozy blankets with classic patterns or stripes, brass candle holders, or botanical prints fit into this aesthetic. The Art Deco design of the 1920s will gradually revive this autumn. Designers recommend paying attention to sculptural lighting, velvet upholstery, and mirrors with golden frames. All of them will add luxury to the interior.

Food. Among culinary trends, Sweet Bread & Mini Bakes are leading. Users are experimenting with decorated sweet focaccia and miniature pastries.

Travel. In the tourism sphere, Whimsical Wanderlust is becoming a trend, romanticizing autumn trips to the European countryside and Brazil.

«This autumn, Pinterest users are packing their bags for journeys and sunny adventures across Europe and South America. Whether it's the golden fields of the European countryside, the combination of vibrant cities and natural wonders of Brazil, or the legendary ruins of Greece and sunsets, travelers are romanticizing autumn vacations like never before», the report states.

Needless to say, culinary experiences often stand out during vacations. But they can also be the worst moments that stay in memory for a lifetime.

The submitted text corresponds to a natural style of news material. The author has presented information about the key trends for autumn 2025 in an easy and lively manner, using quotes from the relevant Pinterest report. It reveals the essence of trends in fashion, beauty, interior design, culinary arts, and travel, highlighting vintage motifs, the growing popularity of second-hand shopping, and other relevant aspects. Brief summaries of each field help readers better understand the essence and uniqueness of each trend.