Coca-Cola is once again using AI for advertising: will there be a scandal

Coca-Cola has decided to invest in a new holiday project Holidays Are Coming, using artificial intelligence in advertising. This was done after their campaign last year was criticized for its flaws. Now the truck wheels in the new commercial have finally started moving, making the results look better.

While last year critics called the AI advertising imperfect (for example, the trucks did not move but «slid»), the results this year show significant improvement: the wheels of the red trucks actually spin now.

In the new project, they have also expanded the number of characters and animals to avoid negative emotions from the audience due to «the uncanny valley» effect, where simulations of people look too realistic.

Although the marketing director did not disclose the exact cost of the new campaign, he confirmed that the use of artificial intelligence significantly saved time and money on production. Moreover, although AI in advertising has received its share of criticism, this trend is gaining momentum and may only intensify in the future.

Separately, the financial director reported on the company's financial issues, discussing problems with raw material supplies and production capacities related to the beverage based on American cane sugar.

Summary

Coca-Cola is using artificial intelligence for a new holiday advertising campaign, improving the results of last year's criticized advertisement. The use of AI allowed to save time and money on production, as well as expanded opportunities for creative approaches in advertising.