Threats Follow Singer Lama's Rejection of Facebook Ad Offer Before Kharkiv Concert

Lama Targeted After Declining Paid Promotion

According to РБК-Україна — Lite: Ukrainian singer Lama and her team faced threats after turning down a paid Facebook promotion ahead of a concert in Kharkiv. An unidentified man offered 1,000 hryvnias (roughly $27) to post the concert announcement in local Facebook groups. The artist's manager declined, stating there were no plans for additional advertising. The tone of the conversation then shifted sharply, and messages in Russian began arriving with implications that the team interpreted as threats.

Among the messages was one in which the man claimed he had bought an expensive sound system thanks to the singer's songs. Aggressive comments appeared on Lama's official Facebook page, and a Messenger message mentioned Kharkiv along with the phrase 'they know how to multiply by zero.' All communications were documented and preserved. This incident occurred ahead of a scheduled performance in Kharkiv, a city frequently exposed to danger due to its proximity to the front lines of the war.

Security Increased for the Show

In response to the threats, the artist's team doubled security at the concert, which went ahead as planned in Kharkiv. Lama addressed the situation, stating:

'I value everyone who listens to and loves my music, but that gives no one the right to pressure the people I work with or to send messages with such insinuations right before a specific concert.'

The singer added: 'We recorded everything and could not ignore such wording, especially when it concerns the safety of people in a front-line city of Ukraine.'

This episode highlights the security challenges artists face in Ukraine today, particularly in regions under constant threat. The threats against Lama's team may reflect broader risks encountered by public figures. Despite the tense atmosphere, the Kharkiv concert proceeded, demonstrating the resilience of the singer and her crew. An upcoming performance in Kyiv is expected to draw strong fan support, underscoring the public's determination to enjoy live music amid ongoing dangers.

This incident is not isolated, as other artists in Ukraine have also faced health and safety challenges during performances. For instance, Nataliya Mogilevskaya recently experienced a heatstroke while performing, highlighting the various risks entertainers encounter. Such events underscore the necessity for increased awareness and security measures in the current climate.