The Bevza Brand Removed Christmas Ornaments 'Five Ears of Grain' from Sale: Why the Scandal Happened

The Ukrainian brand Bevza found itself at the center of a scandal due to the presented set of Christmas ornaments called 'Five Ears of Grain'. After a wave of outrage on social media, the company decided to remove them from sale, reports 'Glavcom'.

The brand announced the release of new ornaments just a few days before the Day of Remembrance for the Victims of Holodomor, which this year fell on November 22.

Public and Brand Reactions

The Christmas set consisted of five ornaments shaped like ears of grain: four gold and one black (marked as 'burnt'). Bevza explained that they symbolize 'the strength of the earth, the work of hands, and the light that is preserved even in dark times,' as well as rebirth, hope, and the unity of generations.

The founder of the Bevza brand, Svitlana Bevza, stated: 'These Christmas ornaments are a reminder of what previous generations went through and a promotion of Ukrainian cultural heritage.'

However, after the loud outrage on social media, the company decided to abandon the sale of this set of Christmas ornaments.

Public Reaction and Lesia Hasydiak

The director of the Holodomor Museum, Lesia Hasydiak, also expressed outrage regarding this idea. In her address, she called for understanding the context and a measured reaction, emphasizing that the use of the Holodomor theme is a very sensitive topic.

Social media users also vigorously discussed this issue, expressing their outrage and criticism toward the brand.

The story with the Christmas ornaments of the Bevza brand caused public outrage and raised important questions about the use of sensitive topics in marketing campaigns. The reaction of the director of the Holodomor Museum, Lesia Hasydiak, highlighted the importance of understanding the context and an ethical approach to the use of historical themes in modern business.