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Generation Z in Germany: Why a High Salary Is No Longer Enough

The young generation works in Germany
Покоління Z у Німеччині: Чому висока зарплата вже не є головним критерієм успіху.

Reasons for 'Job Hopping'

In Germany, the labor market is facing a new challenge: Generation Z (the youngest workers) shows an extraordinary readiness for rapid changes in their careers. Most young professionals do not see the need to stay at one job for more than one or two years, and almost half (48%) plan to change employers already this year.

The main conclusion for German companies is that a high salary no longer guarantees the retention of valuable staff. This is reported by 'Glavkom', referencing Ausnews.

While 79% of young people consider a higher salary the main motive for changing jobs, other factors keep them in the company.

Unpleasant Relationships in the Team. More than half (54%) of Generation Z representatives do not feel a connection with their colleagues and management and are considering quitting within the next two years.

The Importance of Well-Being. Young professionals prioritize mental health (27%) and work-life balance (19%) before salary (22%).

Disappointment with Reality. Although many 2025 graduates are optimistic and expect an interesting job, their expectations do not always match reality. Young workers feel that the world of work is less interesting and less friendly than they anticipated.

Key Factors for Loyalty:

  • Flexible schedule and the possibility of remote work (29%).
  • Support for work-life balance (28%).
  • Quality and fair leadership.
  • Stability and transparent career advancement opportunities.

Experts believe that companies aiming to retain young talents must transition from the role of 'controller' to that of mentor, offering not only competitive salaries but also comfortable working conditions, respect for personal time, and the creation of a true team rather than just a group of people.

Generation Z representatives are marked by a new approach to consumption, rejecting purchases in luxury stores. Experts see that traditional marketing strategies no longer work with young people who value principles more than social status.

The provided news about Generation Z in the labor market in Germany emphasizes the willingness of young professionals for rapid changes in their careers and aligns with the latest trends in the work sphere. Compared to previous generations, members of Generation Z advocate for flexible schedules, work-life balance, and career opportunities, considering psychological comfort and interaction within the team.

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